The “2021 Outdoor Furniture & Kitchen Appliance Industry Report and American Consumer Survey” jointly released by Shenzhen IWISH and Google will be released soon! This report combines data from multiple platforms such as Google and YouTube, starting from the outdoor furniture & kitchen appliance category, and analyzing overseas online search trends, sub-category market performance, consumer insights and other data. Class sellers provide practical industry development insights to help outdoor products companies “go global.” As the epidemic continues to ferment, foreign trade has been hit unprecedentedly. In particular, the outdoor furniture industry, which is dominated by foreign trade sales, is calling for “unworthy”. The overall consumption level of European and American consumers has also been challenged accordingly. As people spend more time staying at home, home life, home entertainment, kitchenware and other products have ushered in a certain explosion. In the past few months, some industries and categories have maintained continuous growth in the European and American e-commerce markets. Among them, outdoor furniture & kitchen utensils (Patio&Kitchware) related products performed prominently during the epidemic.
From 2021 to 2025, the American furniture and home furnishing market is expected to grow steadily, with an annual growth rate of more than 15%. By 2025, the market size will reach 200 billion US dollars. In 2021 alone, the market size reached 112 billion U.S. dollars, an increase of 20.1%. In 2021, furniture and household products accounted for 12.1% of the entire U.S. retail e-commerce sales, ranking the top three in the total U.S. retail e-commerce sales share this year. In 2021, furniture and household goods accounted for 12.1% of the entire U.S. retail e-commerce sales, which is the top three of the total U.S. retail e-commerce sales this year. As furniture and household goods become an important category of retail e-commerce, consumers not only prefer to buy furniture online, but these websites and platforms have also become important media for consumers to explore and shop. The famous American “Architectural Digest” and “House Beautiful” both released the “Top 30 Best Online Furniture Stores” in the first quarter/second quarter of this year.
Home Depot started out as a DIY tool retailer, with thousands of physical retail stores across the United States, specializing in providing homeowners with mechanical tools, accessories and other supplies to build their houses. In recent years, they have begun to enter the home furnishing field, especially outdoor patio and garden furniture with basic design and lower prices. In contrast, Wayfair has only a small number of offline retail stores, and they are more focused on online strategy and e-commerce. It is worth mentioning that Wayfair is one of the first e-commerce companies in the United States focusing on furniture categories.
Wayfair has actually been in business for a long time, but it is not until recently that Wayfair has achieved strong profitability as consumers turn to online purchases of furniture. As we all know, it is the new crown that brought this result. This change is not only a great help to Wayfair’s future prospects and growth, but more importantly, it represents a key shift in the prospects of American furniture e-commerce. This is a watershed in the online shopping of furniture and electrical appliances, and it will also represent the way most American furniture consumers will shop in the future. There is no doubt that the new crown pneumonia has affected the gardening trend in the United States in many ways. When travel is restricted, many American families begin to find new ways to have fun at home, and they are working harder to make their home the best. We saw that what was supposed to be in the main house extends to the garden. For example: garden office, garden bar, outdoor kitchen and living room, etc., which inspire indoor furniture to the garden.
From consumer research on Architectural Digest and Elle Decor, as well as their surveys of gardeners, garden designers and suppliers, we can derive some of the growth trends in 2021, as follows:
· Trends in the United States in 2021, product: Garden Bar
Searches for Garden Bar have steadily increased in the past 12 months. With it, Americans can easily entertain guests in the garden and yard, enjoy refreshments and entertainment, which deepens their love for garden bars. Some outdoor products such as high stools, terraces, bar equipment and accessories are very popular recently.
· Trends in the United States in 2021, product: Teak furniture
Japanese-style teak garden furniture can bring a kind of “Zen garden” feeling at home. Japanese-style gardens are popular in the United States. For those who want to relax at home, teak furniture is a popular seasonal product, especially in warmer coastal states such as California, Florida, and Massachusetts.
· Trends in the United States in 2021, product: outdoor carpets
Similar to teak furniture, outdoor carpets are also a significant seasonal product in the United States. For consumers who want to take the comfort and design of the garden to another level, outdoor carpets have become an important part of building Western-style gardens and courtyards in recent years. One market worth noting is the United Kingdom, where search for outdoor carpets has tripled since last summer.
Post time: Oct-09-2021
