Sales of white sofas, Instagram storage, and seashell tableware have been a triumph this year, according to John Lewis & Partners.
In a new report by John Lewis, “How We Shop, Live and See – Saving the Moment,” the retailer reveals key moments of the year, including how and why people shop based on sales data, looks at key shopping trends in 2022. .
According to John Lewis, the white sofa was one of the 10 hot items that “defined the year” (from interior design to fashion to travel), along with champagne glasses and stemware, UGGs, pet accessories, boyfriend jeans, changeable robes . , organizers, travel adapters, hats and shapewear.
But when it comes to home and garden, what else is gaining popularity this year, and what has fallen out of favor?
Perfect for a minimalist or Scandinavian interior, the minimalist all-white sofa is the ultimate style statement.
John Lewis explains: “Last year, functionality was at the forefront with the corner sofa. This year, it’s all about beautiful design. The white sofa is a status symbol for 2022, and of course, our customers have made a statement. Even spilled coffee and the threat of dirty paw prints couldn’t stop them either.
Hosting and home entertainment more than ever. “As six out of ten of us are spending more time at home with family and friends this year, elegant little gestures that make a big impact are becoming more popular,” says John Lewis.
The department store chain says 2022 is the year we “take home and leave the office at the office” as we head back to the office (even as mixed work becomes commonplace). This means goodbye to wall-mounted desks at John Lewis. Nobody wants to be constantly reminded of their work pinned to the wall.
This year, we’re going to take up precious space on our kitchen counters, which means we’ve packed our bread boxes in the bin and left our homemade bread outside.
Instagram sensations Clea Shearer and Joanna Teplin (founders of The Home Edit and professional organizer of A-lists) have increased demand for John Lewis storage collections by six times. “In fact, all of our storage space has more than doubled this year,” said John Lewis.
Do you love or hate ironing clothes? Well, in the office, demand for ironing boards is up 19% again.
Our house not only looks good, but also smells good. Case in point: Sales of John Lewis Home Fragrance are up 265%.
Outdoor cooking is definitely the new “pop” thing. With the arrival of friends and relatives, the country is grilling, sales have almost tripled (175%), and pizza ovens have grown by 62%. John Lewis even started selling his first outdoor kitchen.
Sure, it can sometimes be tricky to keep up with all the latest trends, from the cottage core to the goblin core, but this year the crustacean core held its own. The price of tableware with the image of shells increased by 47%.
The indoor plant trend has really taken hold over the last decade, so it’s probably not surprising to see this steady growth. John Lewis customers have created an oasis of calm at home, with pot sales up 66%, but low-maintenance alternatives, especially dried flowers and artificial plants (up 20%), also proved popular.
John Lewis’ new encounters with “boom” sleep, with three out of ten related to menopause. “Customers are looking for the perfect mattress, with almost a third of them wanting natural products to help them sleep, and a quarter wanting to be cool enough to doze off,” explains John Lewis.
We will never have enough cups (or maybe a cup of tea or coffee) because sales of John Lewis cups have nearly doubled. John Lewis notes that this proves that this year we are not only experiencing important moments in our lives, but that it is equally important to find time to enjoy small things.
Finished meals? Microwave oven sales fell, but multicooker sales rose 64%.
China Outdoor Patio Furniture Sets, White Metal Conversation Set factory and manufacturers | Yufulong (yflgarden.com)
Post time: Sep-13-2022
